Clear Fog is an Ambient Communications company based in Frankfurt, Germany. It conceptualizes and brings to life unconventional and experimental showpieces – from installations and exhibitions to product designs – for a niche group of clients mostly from the music and arts industries. 3nity was approached to create a new identity for Clear Fog.
In view of Clear Fog’s unique and purist-like work, we knew the identity should be unconventional. The proposed identity is based on sound and light waves, two elements that are central in Ambient Communications. The identitycomprises a logotype and an expandable pattern library derived from sound and light waves. Each pattern is assigned to a Clear Fog client and implemented across all communications pertaining to the client, from printed documents to emails.