MMPR (Malaysia Association for Mindfulness Practice and Research) is the only organisation in Malaysia which offers meditative programmes to all age groups. 3nity developed its brand identity to reflect the core of the MMPR.
The logotype is self-explanatory with the organisation’s initials, and the two parallel lines represent the eyes of a person. The main logotype is the “still” expression of someone in mindful meditation. The different combinations of parallel lines indicate the different emotions during meditation. The logotype is sometimes placed together with a peaceful image of the horizon to convey the essence of mindfulness.