This Chinese New Year, concerns over inflation were reducing the spirit of celebration. Since the cost of living is increasing, we wanted to create a campaign to bring more joy towards others by adding a little more care, love and appreciation! Oloiya demonstrated these values by not increasing the prices of their product but added 6% more dried meat instead! Various products catering to the needs of kids, the elderly and even the health-conscious were created to show their thoughtfulness.
Oloiya continued their culture of giving by distributing goodie bags to the elderly, fundraising for Chinese schools, sponsoring Lion Dance teams and also serving ice-cold herbal tea to the patrons of Petaling Street.
video 1 & video 2