This Chinese New Year, concerns over inflation were reducing the spirit of celebration. Since the cost of living is increasing, we wanted to create a campaign to bring more joy towards others by adding a little more care, love and appreciation! Oloiya demonstrated these values by not increasing the prices of their product but added 6% more dried meat instead! Various products catering to the needs of kids, the elderly and even the health-conscious were created to show their thoughtfulness.

Oloiya continued their culture of giving by distributing goodie bags to the elderly, fundraising for Chinese schools, sponsoring Lion Dance teams and also serving ice-cold herbal tea to the patrons of Petaling Street.

面對加價，加一聲嘆息只会减少新春的喜悦；
加重開銷，加几句抱怨也不會抵消辦年貨的重擔。
負負未必得正，但我們可“以加制加”。
對社群，何不多加一些關心？
對他人，何不多加一些愛心？
對顧客，何不多加一些貼心？
對親友，何不為他們多付出一些，增加一點開心？
你附加的心意，是免費的，也是無價的。
就讓我們以正面的情緒為生命灌溉一個春天。

"以加制加，扭转乾坤！"

短片一
加加加！商品纷纷酝酿加价
有谁可以幸免呢？
别以为与你无关就可以继续逍遥自在！
当生活开销大大提升，恐怕恐怕乞丐的收入也大受影响！

短片二
既然加价趋势无法避免，我们何不“以加制加”？
比如：
为亲戚朋友加多点关心，
为社会加多点爱心，
为世界加多点开心！
多加正能量来抵消负面情绪！

video 1 & video 2

少糖肉乾