methodology | 3nity

OUR METHODOLOGY

Building a brand is like building a relationship. Building committed relationship is the key to a successful collaboration. Our interaction with the client aims to foster a long term and healthy working relationship.

To build and sustain a committed relationship, let's S.I.T together. This three ingredients will help us achieve the brief's objective together.

mutual exchange of information, ideas, knowledge and experience increase understanding and minimize miscommunication.

INVOLVE

active participation in discussion, brainstorming of ideas and solutions create shared visions of the possible solutions and outcomes.

TRUST

confidence in the working relationship based on mutual understanding of each other’s expectation and expertise produce highly focused result with minimal wasted resources.

WE ARE ORGANIZERS

We comb through your thoughts and ideas to understand your priorities.

WE ARE MODERATORS

We facilitate dialogues with all relevant parties to get a well-rounded insights of the situation.

WE ARE COMMUNICATORS

We create communication (through appropriate medium/s) that bridges you to your target audience.

outcome

Establish a hierarchy of information for strategy planning.

outcome

Relevant and logical solution customized to each individual client’s brief.

outcome

The appropriate message will reach the right people.

SHARE

	INVOLVE

			TRUST

01	02	03	04	05
BRIEFING	RESEARCH & ANALYSIS	CONCEPT DEVELOPMENT	COMMUNICATION STRATEGY	OUTCOME
Understand the client and the objective of the exercise.	Gather and analyse information to define core values and characters of the company/product.	Developing conceptual visuals in line with the outcome of the previous step.	Create relevant visual language (appropriate use of typography, images, graphics, colour etc.) and strategize effective outreach plan (appropriate channel, medium, schedule etc.)	Solutions that are answers the brief objective and is relevant to the target audience.

NO WASTAGE OF RESOURCES

We are against excessive practices and wastage of any form (time, material, human resource etc.). We focus our resorces entirely on the precise needs of the clients to achieve optimum results that are cost effective and efficient (for both parties and the environment).

NO PITCHING

We do not respond to speculative Calls for Proposals because our professional team takes every assignment seriously to produce the best result for the committed clients. These strategic and creative resources are too valuable to be given away for free.