The term ‘Tanah Ayer’ derives from Malay words Tanah (land) & Ayer (water). Rice is central to the culture, spirituality, and traditions of Malaysian. Our respect to rice resonates with our reverence for our homeland (Tanah Ayer). Hence, the name ‘Tanah Ayer’.
This brandmark emphasizes on heritage which is ‘Warisan’, one of the brand essence. The thick heavy typeface are chosen to evoke the solemn respect to the legacy inherited from the people’s predecessor. In another way the bold typeface look and feel resonates with maturity and wisdom that are related with another of the brand essence which are ‘Usang’ or aged.
The packaging revolves around the concept of “From seed to bowl” which emphasizes on how Tanah Ayer is working closely with local farmers from the beginning till the end to produce the best rice for the people.
Launched by KongsiKL, the Klang River Festival (KRF) 2022 is an annual event aimed at sparking public dialogue on heritage, culture, and identity. Originally conceived as a farewell to KongsiKL’s previous lease, the festival sought to highlight the river’s role in the city, raise awareness about conservation, climate change, and cultural preservation, and encourage more sustainable urban lifestyles. Realising the event’s potential, KRF evolved into an ongoing tradition to honor the river, an essential yet often overlooked part of the city.
KRF serves as an open platform that brings together individuals, NGOs, and the private sector to foster socio-ecological sustainability. The festival’s core mission is to reconnect people with the river and celebrate its significance.
Focused on Kuala Lumpur, a city founded at the confluence of two rivers, KRF works to raise awareness of the river’s importance through alternative lifestyles and the innovative use of public spaces. By transforming the Klang River Valley into a more livable space, KRF encourages people to rediscover their connection to the river, through events held in the city’s iconic heritage buildings.The festival comprises:
· book documentation
· dialogue sessions with scholars, researchers and members of public
· arts performances
· workshops
· creative installations
· curated markets
· heritage walks
· film screenings
The 2023 Klang River Festival aimed to reconnect Kuala Lumpur’s residents with the Klang River, a connection often overshadowed by urbanisation. Running for 17 days from September 9th, the festival featured a diverse program across 11 venues along the river.
Through exhibitions, talks, film screenings, workshops, performances, and guided tours, the festival delved into the river’s history, ecology, and cultural significance. Focusing on themes of ecology, community, and culture, the event sought to raise awareness of the river's importance and inspire a renewed bond with this vital natural and cultural resource.
Presented by KongsiKL and supported by EXSIM, the Klang River Festival returns with a transformative theme, "Act!vate," aiming to spark environmental awareness and inspire collective action to reconnect with nature and revitalise the Klang River.
The festival featured a diverse program spanning from September to December 2024, including educational initiatives, an international exchange on riverine reactivation, stakeholder meetings, alignments, and public writing workshops. It culminated in a grand finale from November 29 to December 1, with workshops, activities, and events fostering community-driven efforts in environmental conservation.
