3nity was approached to create a brand identity for a boutique hotel in KL city centre. Designed with an inviting vibe where nostalgia meets industrial chic, The Kuala Lumpur Journal is centrally located in the city’s main shopping and entertainment district of Changkat Bukit Bintang – the hub of KL nightlife with its thriving bar culture and KL’s foodie mecca, Jalan Alor. Our role is to build a brand that resonates with the target audience and compliments their travel motivations. Centered around its guests in connection with the hotel’s surroundings and its culture, The Kuala Lumpur Journal is a hotel which provides premium comfort and flexible amenities with an authentic, engaging touch of local culture. This authentic space offers unique ‘curated experiences’ that allow guests to go on a discovery journey which is personally enriching and inspiring – from exploring the local neighbourhood to a chance meeting with a co-working space tenant.
Launched by KongsiKL, the Klang River Festival (KRF) 2022 is an annual event aimed at sparking public dialogue on heritage, culture, and identity. Originally conceived as a farewell to KongsiKL’s previous lease, the festival sought to highlight the river’s role in the city, raise awareness about conservation, climate change, and cultural preservation, and encourage more sustainable urban lifestyles. Realising the event’s potential, KRF evolved into an ongoing tradition to honor the river, an essential yet often overlooked part of the city.
KRF serves as an open platform that brings together individuals, NGOs, and the private sector to foster socio-ecological sustainability. The festival’s core mission is to reconnect people with the river and celebrate its significance.
Focused on Kuala Lumpur, a city founded at the confluence of two rivers, KRF works to raise awareness of the river’s importance through alternative lifestyles and the innovative use of public spaces. By transforming the Klang River Valley into a more livable space, KRF encourages people to rediscover their connection to the river, through events held in the city’s iconic heritage buildings.The festival comprises:
· book documentation
· dialogue sessions with scholars, researchers and members of public
· arts performances
· workshops
· creative installations
· curated markets
· heritage walks
· film screenings
The 2023 Klang River Festival aimed to reconnect Kuala Lumpur’s residents with the Klang River, a connection often overshadowed by urbanisation. Running for 17 days from September 9th, the festival featured a diverse program across 11 venues along the river.
Through exhibitions, talks, film screenings, workshops, performances, and guided tours, the festival delved into the river’s history, ecology, and cultural significance. Focusing on themes of ecology, community, and culture, the event sought to raise awareness of the river's importance and inspire a renewed bond with this vital natural and cultural resource.
Presented by KongsiKL and supported by EXSIM, the Klang River Festival returns with a transformative theme, "Act!vate," aiming to spark environmental awareness and inspire collective action to reconnect with nature and revitalise the Klang River.
The festival featured a diverse program spanning from September to December 2024, including educational initiatives, an international exchange on riverine reactivation, stakeholder meetings, alignments, and public writing workshops. It culminated in a grand finale from November 29 to December 1, with workshops, activities, and events fostering community-driven efforts in environmental conservation.
