3nity was approached to create a brand identity for a boutique hotel in KL city centre. Designed with an inviting vibe where nostalgia meets industrial chic, The Kuala Lumpur Journal is centrally located in the city’s main shopping and entertainment district of Changkat Bukit Bintang – the hub of KL nightlife with its thriving bar culture and KL’s foodie mecca, Jalan Alor. Our role is to build a brand that resonates with the target audience and compliments their travel motivations. Centered around its guests in connection with the hotel’s surroundings and its culture, The Kuala Lumpur Journal is a hotel which provides premium comfort and flexible amenities with an authentic, engaging touch of local culture. This authentic space offers unique ‘curated experiences’ that allow guests to go on a discovery journey which is personally enriching and inspiring – from exploring the local neighbourhood to a chance meeting with a co-working space tenant.